One of the first things that must be considered when marketing a brand is logo design. This is always a challenging aspect since it needs to embody the essence of the business it represents and establish its most visually exposed image. A logo is one of the main faces of your business, and logo design must respond to both current and future branding needs. This means thinking carefully about how it will be viewed across different mediums such as online, mobile, in banners, letter headers, invitations, business cards, and much more. Design Adaptability must also be taken seriously from day one to ensure that you will not need to re-design and re-brand sections of your business at a later time.
Beyond logo design, there are many other visual elements of your company branding that need to strike the right tone to achieve maximum recognition. The theme that is used on your website and how well this matches your print media design is significant. Layout and design across all your media need to be of the same consistently high quality and have a style that instantly evokes your brand. When people are reading a brochure or catalog produced by your business, they need to be able to pick it up on any page and know from the design of which brand they are reading about. Form and function need to be considered on an in-depth level to maintain the right balance. Ensuring that every platform is utilized to its full potential, making your brand image stick in people’s minds.
Graphic design in Holland MI is all around us, and knowing which things make the difference and how to create a design that stands out is essential. At Mitchell Designs, we build brands for a multitude of diverse businesses and understand the importance of world-class graphic design. We take a ground-up approach, working in close contact with clients to understand their particular brand and the message they want to convey. We take the time to listen to our clients, and this is what drives the creative design process. This allows us to produce a stunning graphic design that speaks directly to the desired audience while taking branding into account every step of the way. Contact us today to find out what the best graphic design team in Holland MI can do to help you and your brand stand out from the crowd.